Expand Your Business with Licensing and Distribution

Expand Your Business with Licensing and Distribution Agreements

Have you considered the option to expand your business with licensing and distribution agreements? Most business owners and corporate officers are constantly searching for effective strategies to grow their business.  Licensing and distribution may expand your business into new geographic or vertical markets. 

What is Licensing?

Licensing leverages the power of your brand as well as intellectual property and processes.  It provides a vehicle for you to monetize the value of those assets across a much larger playing field geographically.  Licensing allows others to use your company’s assets in exchange for specific fees or royalties.  The licensing agreement is a carefully crafted document which details the vertical or geographic market and/or specific manner in which the licensing organization may use your intellectual property.  Often the licensee accepts responsibility for product manufacturing

Distribution Agreements

Distribution agreements expand the reach of your products and services into markets that your company might otherwise never reach.  A distribution agreement usually allows the distributor to acquire your products, services, property or even business-related strategies and remarket them in either a physical territory, a specific market or even within a location or group of affiliated stores.

Distribution agreements allow your company to expand sales and production profitability without adding significant overhead corporate infrastructure.  The resulting economies of scale lower the cost of producing your company’s products while increasing profit margins and substantially contributing to the corporate bottom line. 

Both strategies increase the value of your own company, and your ability to conduct additional research and product development to pursue new opportunities.

Expand your Business with Licensing and Distribution Agreements

There is a genuine opportunity to expand your business with licensing and distribution agreements.  Licensing and distribution may open new market opportunities for your products and/or services while providing a substantial new source of revenue.  Licensing and/or distribution agreements require sophisticated legal partners who understand your business, as well as the risks and potential liabilities associated with these strategies.

The business contract attorneys at the Watkins Firm have successfully guided San Diego companies and corporations through growth strategies such as licensing and distribution for more than 40 years.  We have the experience, skill and insight to help you take the next step to grow your business.  We invite you to review our podcast Episode 15 – Contract Law as well as the strong recommendations of our clients and contact the Watkins Firm or call 858-535-1511 for a complimentary consultation today.

Learn how you can use existing corporate intellectual property, products and services to reach new markets and expand profitability.