Helping Businesses Compete Fairly

California’s unfair competition laws are broad-ranging and complex. If you are concerned about unfair competition from another business or have been accused of unfair competition, it is important to consult an attorney who is well-versed in how the law has been applied.

At the Watkins Firm, we help clients pursue and defend against unfair competition allegations. Our experienced trial lawyers are prepared to go to court in order to protect your interests if necessary. To set up a free, no-obligation consultation, contact us at our offices in San Diego.

Seeking Positive Resolutions to Unfair Competition Cases

California has particularly strong laws against unfair competition, primarily contained within Section 17200 of the Business and Professions Code, which operates alongside related provisions in other sections of state law. Common types of unfair competition include:

  • Theft and misappropriation of trade secrets and customer lists
  • Unfair, deceptive, untrue and misleading advertising
  • Below-cost sales, locality discrimination and other price manipulation


Generally, anything one business does to try to prevent other businesses from competing, outside of the normal bounds of attempts to gain competitive advantage, may be considered unfair competition or an unfair business practice.

Our firm is prepared to represent plaintiffs and defendants in unfair competition cases. In every case, we seek creative solutions while preparing for the possibility of litigation.

Business Dispute Services

When a business dispute threatens to reduce your bottom line, affect your business’s reputation or even cause business dissolution, we can help you find better solutions. Led by veteran trial lawyer Daniel Watkins, our business dispute team provides guidance and representation for businesses facing any form of business dispute, including:


In many cases, a costly and public court battle is not the right option. We often recommend alternative dispute resolution options to our business clients, including business arbitration, early neutral evaluation and mediation.  Business law isn’t simply about legal issues, its about providing advice that is best for your business.

Handling Disputes Involving Former Employees and Partners

A substantial number of unfair competition claims involve disputes over trade secrets, business assets and goodwill involving a business’s former employees or partners.

  • An employee may be accused of using trade secrets and customer lists to the advantage of a new employer or to start a new business.
  • business partner may be accused of the same, as well as taking control of Web sites, phone numbers, P.O. boxes, directory listings and other business assets.


If your business’s assets and intellectual property have been misappropriated, or if a former employer or partner is trying to prevent you from competing by alleging unfair competition, don’t hesitate to contact us to discuss your options.

Contact a Business Law Or Real Estate Attorney Today

To set up a free, no-obligation consultation with one of our knowledgeable San Diego business lawyers, call us at 858-535-1511 or contact us online.

9915 Mira Mesa Blvd., Suite 130
San Diego, CA 92131

Telephone: (858) 535-1511
Fax: (858) 535-1581

Watkins Firm, APC