The grocery store Fresh & Easy has been a prominent grocery store in California. Like many businesses, a business will start in a local area and expand as its business grows. During the expansion phase, businesses are often required to make crucial planning decisions regarding the business expansion. A common method in which a company will expand — especially into new geographic areas — is through a merger or acquisition with another company that provides something they need.

Although the UK-based grocery store has become a recognized grocery store in California and Nevada, the company’s vision of further expansion into the Arizona grocery market may not come to fruition. As part of the potential growth into a new geographic location, the company has announced its intentions to undergo a strategic review of the longevity of the grocery store chain. Through the strategic review process, the company will work with an investment firm that specializes in mergers and acquisitions to fully assess the company’s potential.

In comparison to other grocery stores, Fresh & Easy provides prepackaged meals. Although this may be a niche in the grocery market, it may also limit the potential growth of the company. The overall business model and current financial status of the company will be assessed during the strategic review process.

In addition to a strategic review of the grocer’s business model and financial status, the strategic review may also provide new options for the grocer. When a company is assessing their current business status and seeking potential growth, many options can become available. An experienced attorney can ensure the facilitation of these business options are completed to the benefit of the company.

Source: AZCentral.com, “Fresh & Easy’s future in Arizona still iffy,” Brandon Brown, Jan. 17, 2013