Branding in California Mergers

It is important to deal with branding in California mergers.  As businesses in California that have been through a merger know, there are a lot of issues to be dealt with when companies merge.  One issue that may not be considered from the outset is branding.  However, this marketing technique...

San Diego 13th Best for Female Entrepreneurs

What makes San Diego 13th best for female entrepreneurs and women owned business start ups?  A financial research firm ranked San Diego 13thth nationwide, however there clearly is more work to be done to push our city up the list of places friendliest to women starting a business. Five criteria...

The Economic Importance of Business Start Ups

It is almost impossible to overstate the economic importance of business start ups in San Diego and Southern California.  The World Series is wrapping up, so let’s consider a baseball analogy. In baseball, it can be difficult to accurately gauge the value of a rookie. Will a San Diego Padres...

Real Estate Contracts in San Diego Often Don’t Go According to Form

Real estate contracts in San Diego often don’t go according to form.  Savvy real estate entrepreneurs, developers and investors know that the standard real estate contracts here in San Diego will take you so far, but they are not designed for the complex issues many commercial and high-end residential real...

Protecting Your Company Name or Logo with a Trademark

Are you searching to learn more about protecting your company name or logo with a trademark?  One of the first steps many entrepreneurs take when starting a business in California is protecting the name of the company, its catchphrase or its logo from duplication or misuse.  This is done by...